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Halo 3 Tops One Million Pre-Orders: Fastest Pre-Sold Game, Ever

by Stuart Piazza

Microsoft has just released a very positive press release, announcing to the world that over one million Halo 3 pre-orders have been sold. Halo 3 is now officially the fastest selling pre-order title ever in video game history, and surprisingly enough, the $130 helmet-included Legendary Version is selling extremely well. Microsoft says it is going to be impossible to find the most expensive version of the game when it ships, September 25th.

“What we’ve experienced is nothing short of phenomenal,” said Bob McKenzie, senior vice president of merchandising at GameStop Corp. “Halo 3 has eclipsed many previous records and will prove to be one of the must-have items of 2007.”

“The excitement for Halo 3 is incredible,” said Jill Hamburger, vice president of movies and games at Best Buy. “From our preorders online and the buzz we’re hearing in our stores, we know this release is going to be one of the biggest entertainment events of the year. We’re thrilled to be able to bring it to our customers.”

Also, as previously noted, Microsoft/Bungie will be partnering with many different distributors to have special versions of their products with the Halo 3 brand.

The complete partnerships include:

Game Fuel
Mountain Dew will unveil the first beverage co-branded with a video game, Mountain Dew Game Fuel. Game Fuel has the same great taste of Mountain Dew with an invigorating blast of citrus cherry flavor and added caffeine for maximum intensity. Game Fuel will come in 20-ounce bottles, two-liter bottles and 12-packs of 12-ounce cans and will be available nationwide for a limited time starting August 13, 2007.

In a few select markets, Mountain Dew will offer a special-edition aluminum bottle of Mountain Dew Game Fuel with an exclusive design created by Bungie Studios, the developers of Halo 3. This bottle will be available in very limited quantities, making it a highly sought-after collector’s item.

7-Eleven today confirmed its plans to support the launch of Halo 3 through a variety of in-store promotions, including three Halo 3 collectible Slurpee cups. In addition, 7-Eleven will run a Halo 3 promotion with Mountain Dew Game Fuel and Doritos, with thousands of Halo 3 prizes, including, as grand prize, a chance to win a minor role as a voice actor in the upcoming Xbox 360 video game, Halo Wars™ from Ensemble Studios.

Pontiac will also provide several exclusive Halo 3-related opportunities. It will host Pontiac Gamers Garage events in select locations, giving you a chance to play the game for the first time before its release. In addition, in support of the launch of its upcoming high-performance G6 GXP Street, Pontiac is offering 1,000 consumers a chance to win a copy of the game, and one lucky gamer will win a limited-edition Halo 3 G6 GXP Street car.

Burger King

Burger King will continue its sponsorship of Xbox 360 with national, in-restaurant support from September 24 through October 22. Halo 3 packaging will offer access to exclusive content by logging on to beginning September 23. Graphics will be featured on select packaging, including the 42-ounce cup and King FRYPOD™.

Comcast has also joined the Halo 3 campaign and will host exclusive video content, including user-generated movies and machinima, on its Web sites and Comcast will also feature standard- and high-definition Halo 3 videos on its signature ON DEMAND service.

Projekt Revolution
Halo 3 is also the official sponsor of the Projekt Revolution tour this summer, which includes bands Linkin Park and My Chemical Romance. Exclusive Halo 3 VIP events will take place in select cities on the tour, where attendees will receive Halo 3 merchandise and have an opportunity to meet the members of Linkin Park.

[Via MajorNelson]

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One Response to “Halo 3 Tops One Million Pre-Orders: Fastest Pre-Sold Game, Ever”

  1. 1P Start » Blog Archive » Halo 3 Goes Gold Says:

    [...] that will sell upon minutes on September 25th. We already know that Halo 3 is one of the fastest pre-selling game ever, and that we are going to see a mass majority of the world attempting to wear the Spartan [...]

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