Iwata, reaching for the stars
In an interview with Reuters last Friday, Satoru Iwata - Nintendo’s fearless leader - set some pretty lofty goals for his company’s hit console the Wii.
Iwata-san claimed in the interview that he believes that the Wii is fully capable of outselling the legendary Playstation 2 in total lifetime sales. While of course, Iwata doesn’t expect this to happen any time soon, the comments seem to be a bold step forward for Nintendo who has, in recent years, lagged behind their rival console makers.
Since its launch in November 2006, the Wii has outsold its rivals the Xbox 360 and Playstation 3 consoles each month it has been on the market. Having sold somewhere in the neighborhood of 7 million consoles so far in its lifetime, the Wii is well on its way to taking the place of Sony’s little console that could. Sales figures thus far for the Wii have also prompted Iwata to forecast total sales of the Wii to hit or exceed the 14 million mark by March 2008.
Overall, Iwata is very confident about the path Nintendo has chosen, focusing more on everyone as opposed to the hardcore gamer crowd; and with Wiis still a hot commodity all over the world, it seems Nintendo’s choice was a good one.
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