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How the PS3 lost exclusivity of GTA IV and Assassin’s Creed

by BB

There is an article on the newsweek website that I believe gamers would get a kick out of reading. I have always wondered what exactly happened behind the scenes that caused the PS3 to lost exclusivity to these two huge titles. According to the article, basically Kutagari (CEO and President of Sony) dropped the ball. Rockstar and Ubisoft were interested in continuing their longtime relationship with Sony, but Sony did not respond to Ubisoft or Rockstar. So, Microsoft became persistent. The called Ubisoft and Rockstar offices daily to find out what it would take for them to make 360 versions of their upcoming games.

Trust me, this is a very interesting article and it describes really what goes on behind the scenes to get games console exclusivity.

Link: NewsWeek

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Posted in Playstation 3, Xbox 360 on November 20th, 2006

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