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DivX has announced that their video playback and formatting technology will be integrated into the PlayStation 3. This news is sure to elate the Sony faithful and developers alike, as they will be able to utilize DivX support via the 2.00 update to their Software Development Kits.

This isn’t the first time we’ve heard about Xvid support coming to the consoles. It’s been rumored that the Fall Dashboard Update for the Xbox 360 would include Xvid support, which is the primary (and to my knowledge, only) rival to DivX. While it it yet to be seen of Microsoft will include Xvid, it is nice to see Sony jump on the bandwagon.

Press Release after the break.

DivX, Inc. (NASDAQ:DIVX) today announced that DivX(R) video technology will be integrated into PLAYSTATION(R)3 (PS3(TM)) from Sony Computer Entertainment Inc. (SCE). The popular computer entertainment system will be added to the ecosystem of devices that currently support DivX video playback. To date, over 100 million DivX Certified(R) products have been shipped into the market, and it is anticipated PS3 will significantly expand that number.

“We are excited to work with Sony Computer Entertainment to bring DivX to PS3,” said Kevin Hell, CEO of DivX, Inc. “Our technology will expand the multimedia functionality of PS3 by enabling users to enjoy access to the broad library of content in the DivX digital media format.”

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience that includes reliable video playback and excellent visual quality. DivX is currently working to certify PS3 and deliver a superior digital media technology to consumers in the near future. Current PS3 end users will be able to add DivX functionality to their systems via a separate system software update at a forthcoming date. PS3 game title developers will be able to utilize DivX’s decoder technology by updating the system software of PS3’s Software Development Kit to version 2.00, which was released by SCE on November 2nd.

To learn about DivX technology, please visit www.divx.com.

About DivX

DivX, Inc. is a digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the “three screens” comprising today’s consumer media environment–the PC, the television and mobile devices. Over 100 million DivX Certified devices have shipped into the market from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute “forward-looking statements.” Such statements include, but are not limited to, statements regarding DivX’s visibility within the investment community. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX’s actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX technology may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that the Company’s activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX brand; risks associated with DivX’s ability to penetrate existing and new markets; risks regarding the effects of competition; DivX’s dependence on its licensees and partners; the effect of intellectual property rights claims; and other factors discussed in the “Risk Factors” section of DivX’s quarterly report on Form 10-Q filed with the SEC on August 14, 2007. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

“PLAYSTATION” is a registered trademark and “PS3″ is a trademark of Sony Computer Entertainment Inc.

SOURCE: DivX, Inc.

DivX, Sony, PlayStation 3